Geo News

Thursday, December 8, 2011





Thursday, December 1, 2011

Brand Spotlight: MQT Denim


We always enjoy discovering new and exciting brands here at Denim Geek and MQT is no different. A premium menswear brand offering rustic denims and indigo classics, the brand was started two years ago by a few ex-Levi’s designers.

MQT’s mission is to provide superior jeans to the masses at a decent price and now they’re sold in numerous boutiques across England. All of the cotton is sourced from European mills in places like Italy and Spain and the finishing of each piece is centered on little details such as battered rivets, reversed belt loops and deep-v pockets. MQT jeans are available in six fits (carrot, slim, regular, relaxed, loose, twisted), nine designs and ten finishes.
OK, so it’s not a huge brand yet. But mixing and matching among designs, fits and finishes provides plenty of selection for men who want their denim a little different. The small size of the brand pays dividends: new designs are quick-to-market and detail can really be focused on. MQT live to make men look good in denim. And ideally, they don’t want that to be six months from now.

You’d struggle to find the same combination of style and detail at the price. A pair of Levi’s in London would set you back around £125 and MQT can be had from about £90 to about £110. Who knows what you’ll find it for online.
Check out www.mqtdenim.com for more information.